LAB101 begins and ends with freedom. The freedom to be as comfortable as you would like, A
challenge against established predispositions, An attempt at something more. We express all this and
more through denim.
In 16th Century Europe, freedom fighters wore stripes to represent the working class as they pursued
their rights and their liberty. Denim once represented laborers, but has since become a fabric that
could be dressed up or down in both a rugged outdoorsy or a more formal style. We follow the values
of freedom and hard work represented by stripes and denim. We’re no one, but that only means we
can be anyone.